Everything you want to know about Facebook. The Netherlands facts and figures 2011
Facebook has reached the 5 million mark in Holland and has grown with 1.1166.340 members a month.
A good moment to have a look at some figures and facts
Hyves seems bigger at the moment with 9.7 million Dutch users users , but the activity on this social network is dwindling. At some point this social network had the most reach in Holland but Facebook is winning this battle. In fact Facebook is the one of the most visited website in Holland.
It won´t surprise you to know that Google is number #1.
- YouTube is no # 3
- LinkedIn is no # 6
- Twitter is no # 8
- Hyvers is no # 10{ resource Alexa}
At the moment we have 5.002.180 Facebook users in Holland. That puts Holland on the 26th place of all the Countries Facebook statistics. The statistics also show that the penetration from Facebook in Holland is 29,80 %, in comparison with the population, and 33,63% in comparison with the Internet users in Holland. Looking at this score we do a little better than Jordan. About half of the users are using a mobile device such as an IPhone or android
The man/woman ratio is nearly the same: 49 % vs 51%. The largest age group and also the fastest growing is at the moment the 24 to 34 years old with a total of 1.200.523 users. Next is the age group the 18 to 24 years old{ resource Socialbakers]
The top 5 places in Holland where mobile aps are used via Facebook Places
- Amsterdam Airport Schiphol 90.085 check-ins
- Red Light District – Amsterdam 13.325 check-ins
- Central Station, Amsterdam 6.798 check-ins
- KLM Crown Lounge 6.037 check-ins
- Dam square 5.874 check-in
The Top Dutch brands on Facebook are:
- KLM 264 405
- Sensation 237 654
- Networking4all 100 500
- Uit met korting.nl 94 226
- Hi 84 515
Interesting fact about the Dutch user (2011):
- The Dutch user logs 27 times a month h into Facebook. Of these people 50% log in daily.
- 77% of the users logs in weekly
- 33 % of all active users are using a mobile device to log into Facebook
- The people who use mobile devices are twice as active as the people who use a desktop.
- The average users is a member to 80 community pages, groups or events.
- 90 status updates are placed per month.
- The average time spend on Facebook is around 55 minutes per month
Facebook Growth worldwide.
- December 2004: 1 million
- December 2005: 5,5 million
- December 2006: 12 million
- October 2007: 50 million
- Augustus 2008: 100 million
- January 2009: 150 million
- December 2009: 350 million
- December 2010: 600 million
- January 2011: 650 million
- Juli 2011:750 million
resource used: http://www.recruitingroundtable.nl